We are AMADA
Feel Good, Look Good
A Passion for Excellence. Born, raised and headquartered in Switzerland
”AMADA’s mission is to combine a true passion for quality, innovation and sustainability into a unique Swiss lifestyle brand that embodies elegance, functionality and timeless style”
AMADA
Lesley Ryf’s journey into fashion was not a conventional one. With a background in engineering and a deep appreciation for the intricacies of design and functionality, she initially spent years working in industries far removed from fashion.
Lesley’s unique perspective, blending engineering precision with creative flair, has been instrumental in shaping the identity of Amada Wear, ensuring that each piece is not only beautiful but also highly functional.
Beyond her professional achievements, Lesley is also a strong advocate for social and environmental responsibility. Her personal commitment to sustainability and ethical practices is deeply woven into the fabric of Amada Wear.
She believes that fashion should be a force for good, empowering individuals while also making a positive impact on the world.
Under her leadership, Amada Wear has become more than just a brand; it’s a movement towards a more thoughtful and conscientious approach to fashion. Lesley’s vision is to inspire others in the industry to embrace sustainable practices and to prove that luxury and responsibility can coexist harmoniously.
AMADA Founder
Lesley Ryf’s journey into fashion was not a conventional one. With a background in engineering and a deep appreciation for the intricacies of design and functionality, she initially spent years working in industries far removed from fashion.
Lesley’s unique perspective, blending engineering precision with creative flair, has been instrumental in shaping the identity of Amada Wear, ensuring that each piece is not only beautiful but also highly functional.
Beyond her professional achievements, Lesley is also a strong advocate for social and environmental responsibility. Her personal commitment to sustainability and ethical practices is deeply woven into the fabric of Amada Wear.
She believes that fashion should be a force for good, empowering individuals while also making a positive impact on the world.
Under her leadership, Amada Wear has become more than just a brand; it’s a movement towards a more thoughtful and conscientious approach to fashion. Lesley’s vision is to inspire others in the industry to embrace sustainable practices and to prove that luxury and responsibility can coexist harmoniously.
Sustainability Pillars
At the roots of our heritage
Our Commitments to a better planet
”AMADA’s mission is to combine a true passion for quality, innovation and sustainability into a unique Swiss lifestyle brand that embodies elegance, functionality and timeless style”
Sourcing Responsibly
Our priorities are therefore to preserve resources and the climate, respect animal welfare, avoid deforestation, eliminate the use of hazardous chemicals, and reduce air and water pollution.
Acting on Climate Change
Our priorities are therefore to preserve resources and the climate, respect animal welfare, avoid deforestation, eliminate the use of hazardous chemicals, and reduce air and water pollution.
Supporting Local Communities
Our priorities are therefore to preserve resources and the climate, respect animal welfare, avoid deforestation, eliminate the use of hazardous chemicals, and reduce air and water pollution.
Eco-Designing our Products
Our priorities are therefore to preserve resources and the climate, respect animal welfare, avoid deforestation, eliminate the use of hazardous chemicals, and reduce air and water pollution.
AMADA - We are AMADA